FASHION 101

INTRODUCTION TO THE BUSINESS OF FASHION

Instructor: Kendra Francis

Date: Monday, October 3, 2011

Doors: 5:45pm

Workshop: 6:00pm - 8:00pm

Location: Youth Employment Services Head Office

Address: 555 Richmond Street West, Suite 711, Toronto, ON M5V 3B1

Course Description

What are the ins and outs of a fashion design business and what are the roles of their support teams? This workshop will walk you through the fashion entrepreneur’s journey from “idea” to “store.” It will look at both the creative process and the manufacturing process of creating a cohesive collection. Participants will also learn the importance of look books and line sheets, the role of buyers and sales reps, the annual fashion calendar, and the struggles emerging fashion designers face and how to overcome them.eads, and profit. Pricing strategy will be examined to maximize opportunity in new and emerging markets.

Prerequestite for Fashion 102: Sales & Marketing

Please bring a notepad and pen. A business plan template will be provided at the beginning of the workshop series. Please note, there is no late admittance once the workshop is in session.

Please note you must complete all six workshops to be invited to exclusive sessions with industry experts, mentorship and to enter the Fashionista's Den for your chance to win $1,000 cash, a free TFI membership, and 50 hours of mentorship with industry experts. To sign up for all workshops, please visit: http://www.yes.on.ca/get-informed/yes-programs/passion-for-fashion/.

Contact: Gail McInnes

Email: gail_mcinnes@yes.on.ca

Tel: 416-504-5516 ext. 268